Vaseline introduces Vaseline Pro VitaB3 Serum-Burst Lotion, the brand’s first serum-burst formula with a “never-greasy finish.”
 
The brand’s first-ever serum-burst format, Vaseline Pro VitaB3 Serum-Burst Lotion, transforms into water droplets upon application, absorbing instantly to leave behind a unique soft-velvet, never-greasy finish while providing all-day hydration.
 
Yoni Klein, Head of Skincare at Unilever North America, said, 
 
“For generations, Vaseline has been the trusted go-to product for healing dry skin, and as a brand, we recognize the demand for premium products that match the effectiveness of face care. Vaseline Pro VitaB3 Serum-Burst Lotion not only provides advanced beauty benefits, but redefines hydration with an advanced sensorial experience, underscoring our commitment to delivering the best skincare products for every consumer.”
 
The new product provides advanced beauty benefits by combining two of the brand’s proprietary technologies: the Antioxidant Complex which delivers ten times the antioxidant power of Vitamin C for a healthy glow, and Ultra-Hydrating Lipids, which help the skin replenish ceramides to fortify the skin barrier. 
 
Vaseline Pro VitaB3 Serum-Burst Lotion also includes niacinamide and hyaluronic acid to help brighten and hydrate the skin.
 
As part of the launch, Vaseline has tapped two-time Olympian, Jordan Chiles as its brand ambassador.
 
The new Vaseline Pro VitaB3 Serum-Burst Lotion is available in Supple & Soft, and Luminous Glow. Both scents were developed by a team of experienced perfumers and are dermatologist-tested, paraben-free, non-greasy, and clinically proven to provide all-day hydration.
 
Supple & Soft offers a fruity floral scent with notes of succulent red berries, muguet, and creamy vanilla, and Luminous Glow features a citrusy floral fragrance with hints of freshly cut cedarwood and musk. 

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